Problem solution video template for UGC ads

• Film the beats in the order viewers should see them. Let AI Reorder is for clips filmed out of order; for a scripted ad like this one, leave it off.
• Film the turn with the product already in your hand, so beat three starts on the reveal rather than on you reaching for it.
• If the brief lists claims the brand needs said, put them in the fix beat and say them exactly as written.

1. The problem, out loud. "My hair goes flat by lunch, every single day." One sentence, said the way a friend would say it.
2. What didn't work. Two quick things you tried and why they let you down.
3. The turn. "Then I found this." Hold the product up, or show the screen.
4. The fix, shown. Use it on camera and describe the one change you noticed.
5. The ask. Who it's for, and where your link or code is.

A viewer who has the same problem hears themselves in your first line, and that recognition is what stops the scroll. The failed attempts in beat two do quiet work: they prove you aren't selling the first thing you tried, and they make the fix feel earned. Keep that beat short, though. Two failures are enough; a third turns the ad into a complaint. The fix should arrive before the halfway point, so the video spends more time on the answer than on the problem.

Write the opening as a complaint, not a question. "Do you struggle with flat hair?" sounds like an ad. "My hair goes flat by lunch" sounds like a person. Use a detail only someone with the problem would know, such as the time of day it happens or the thing you do to hide it. Say this line three or four times in a row, each time from its first word, changing the wording if you like. Auto Edit puts one try in the video, and you can swap in another later from the clip's badge in the editor. A try you break off halfway is cut, not kept.

Auto Edit has an option called Let AI Reorder, which puts your lines in the order it thinks is best. It starts off, and for this template it should stay off. The video only makes sense as problem, then attempts, then fix: a solution before its problem is just a product shot. Bang AI's own advice is to leave it off when you filmed a script in the order you want it, which is exactly this case: your beats stay where you put them, and Auto Edit cuts inside them. Leave J and L Cuts and Remove Ums on, which they are when you start.

Brands often ask for a fixed length, or for a long and a short cut of the same ad. Pick Most ads for about 30 seconds, or Custom for anything from 10 seconds to 3 minutes in 5-second steps. With a length picked, Auto Edit keeps your strongest lines, your hook and your call to action, so the problem line and the ask survive even in a short cut. It may land a few seconds either side. Each run makes a new version, so you can make a 15-second and a 30-second cut from the same clips and keep both.

Turn on Captions in the options for word-by-word text, then pick a look in the editor and use Keywords to colour the words that carry the problem and the fix. On iPhone and the Mac, Export Pack gives you 9:16, 4:5 and 1:1, each with and without captions, so the same ad fits a full-screen placement and a feed. On the web, pick a shape in the Format tool and export one at a time.