Our discovery of the day: Emerging artist It’s Midnight and his banger “Cartier”.

It’s a vanguard piece of work, a new musical world, an infectious track. We speak about “Cartier” by It’s Midnight. The artist meets our expectations when it comes to creativity and we wonder why we did not discover him before. 

There are elements of emotional heartbreak romance in the lyrics as well. He shows how music and the creative process can be therapeutic. Musically the song has a fresh beat with robust bass. It’s Midnight doesn’t try to get too flashy, but his lyrical delivery is on point, and the content feels meaningful. This is a decent jam that cuts a little deeper emotionally than most contemporary hip hop.

Drawing inspiration from his music we can say that the young boy didn’t give up his music though he was going through a tough time during COVID, as his creative process was highly affected so we appreciate his new song “Cartier” which offers a new musical world, solar energy, and explosive recipe. We are proud of having discovered his music and it will accompany our whole week. 

“Cartier” will end up integrating your best playlists. Press play right now: